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  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    Something That Is Perceived as New by Consumers Within a Market
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Something That Is Perceived as New by Consumers Within a Market

Question 11

Question 11

Multiple Choice

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n)


A) innovation.
B) offering.
C) good.
D) autonomic emblem.
E) syncratic emblem.

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