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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    How Do Marketers Apply Research on Adopter Group Characteristics? Give
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How Do Marketers Apply Research on Adopter Group Characteristics? Give

Question 6

Question 6

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How do marketers apply research on adopter group characteristics? Give specific examples.

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