Multiple Choice
Some have criticized the five-category scheme of adopter groups because it assumes that
A) people are rational individuals.
B) there are the same five categories for every innovation.
C) people can recall a lot of information.
D) people are cognitive misers.
E) the number of consumers who adopt an innovation form an S-shaped curve.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Diffusion<br>A) reflects the behavior of groups of
Q3: In the low-effort hierarchy of effects,consumers will
Q4: How does diffusion relate to the product
Q5: With an S-shaped diffusion curve,products<br>A) spread through
Q6: How do marketers apply research on adopter
Q9: The four stages of the product life
Q10: Low-effort hierarchy of effects occurs when the
Q11: Something that is perceived as new by
Q12: Symbolic innovations are products,services,attributes,or ideas that<br>A) offer
Q66: Diffusion reflects the behaviors of an individual.