Low-Effort Hierarchy of Effects Occurs When the New Product

Multiple Choice

Low-effort hierarchy of effects occurs when the new product

A) is high priced but less interesting to the consumer.
B) involves less risk, and fewer people are involved.
C) involves central route processing.
D) takes a long time to be adopted but is suddenly rapidly adopted by everyone.
E) takes a short time to be adopted but is only adopted by half the consumers.