If You Are Trying to Convince Consumers to Buy Your

Multiple Choice

If you are trying to convince consumers to buy your company's brand of washing machine you will be most persuasive if you:

A) Point out the flaws in your competitors' washing machines.
B) Acknowledge the merits of your competitors' washing machines and then explain why the machine you are selling is even better.
C) Point out the merits of your competitor's washing machine.
D) Simply explain why the machine you are selling is top rated.