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    BUSN
  4. Exam
    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    When Bonanza Bakery Reached an Agreement with Candy Conniption to Include
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When Bonanza Bakery Reached an Agreement with Candy Conniption to Include

Question 38

Question 38

True/False

When Bonanza Bakery reached an agreement with Candy Conniption to include the candy in one of its ready-to-bake cookie dough products, the two companies were using a strategy known as cobranding.

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