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    Business
  3. Study Set
    BUSN
  4. Exam
    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    Great _________ Stems from Consumer Needs, but It Usually Includes
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Great _________ Stems from Consumer Needs, but It Usually Includes

Question 40

Question 40

Multiple Choice

Great _________ stems from consumer needs, but it usually includes at least a smidge of creative brilliance.


A) product mixing
B) brand extension
C) product packaging
D) line extension

Correct Answer:

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