Which of the Following Is a Difference Between Sponsorship and Sales

Multiple Choice

Which of the following is a difference between sponsorship and sales promotion?

A) Sponsorship is paid, nonpersonal communication, whereas sales promotion is the active stimulation of word-of-mouth via unconventional tactics.
B) Sponsorship is a deep association between a marketer and a partner, whereas sales promotion is designed to stimulate immediate sales activity through specific short-term programs.
C) Sponsorship is the paid integration of branded products into movies, television, and other media, whereas sales promotion is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.
D) Sponsorship is the ongoing effort to create positive relationships with all of a firm's different publics, whereas sales promotion is the unpaid stories in the media that influence perceptions about a company or its products.