Multiple Choice
Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as:
A) licensing.
B) branding.
C) line extension.
D) brand extension.
Correct Answer:
Verified
Correct Answer:
Verified
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