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    Exam 8: Identifying Market Segments and Targets
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    Men and Women Tend to Have Different Attitudinal and Behavioural
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Men and Women Tend to Have Different Attitudinal and Behavioural

Question 88

Question 88

Multiple Choice

Men and women tend to have different attitudinal and behavioural orientations, based partly on genetic makeup and partly on


A) occupation.
B) globalization.
C) heredity.
D) income.
E) socialization.

Correct Answer:

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