Television Networks and Concert Promoters Should Be Very Interested in What

Multiple Choice

Television networks and concert promoters should be very interested in what demographers are calling the "boom-boom effect", which means

A) products that appeal to 20-somethings also appeal to baby boomers.
B) consumers are demanding more "bang for their buck".
C) companies must have success quickly or go bust.
D) Generation X and their taste for violence will dominate the market in the future.
E) baby boomers still rule the marketplace.