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  3. Study Set
    Marketing Management Study Set 2
  4. Exam
    Exam 13: Designing and Managing Services
  5. Question
    To Differentiate Their Service, a Provider Can Add ________ to the Package
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To Differentiate Their Service, a Provider Can Add ________ to the Package

Question 25

Question 25

Multiple Choice

To differentiate their service, a provider can add ________ to the package of services already provided.


A) branding
B) secondary service features
C) value bundling
D) primary service features
E) price bands of like services

Correct Answer:

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