Multiple Choice
Many manufacturers price their equipment low and compensate by
A) charging high prices for parts and service.
B) switching repair services to authorized dealers.
C) running their own parts and service departments.
D) offers deals on parts and service.
E) selling unnecessary maintenance plans.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: On average, 40 percent of customers who
Q20: To match demand and supply, service marketers
Q21: The SERVQUAL scale includes the five determinants
Q22: As a newly hired marketing associate, you
Q23: When the cell phone providers' offer "weekends
Q25: To differentiate their service, a provider can
Q26: Services have four distinctive characteristics that greatly
Q27: Clients judge the service not only by
Q28: Consumer expectations are not affected by statements
Q29: The model of service-quality expectations is based