In the Process of Buying a New Car, a Consumer

Multiple Choice

In the process of buying a new car, a consumer might talk to others; research the car on the Internet, visit showrooms, and buy magazines dedicated to the automobile industry. Where would you start in developing your marketing communication planning?

A) Appoint an ad agency.
B) Select the most appropriate marketing communications tool.
C) Conduct an audit of all the potential interactions the target market has with the company and all its products and services.
D) Create message strategy.
E) Create the creative strategy.