Multiple Choice
________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.
A) Personal selling
B) Direct marketing
C) Interactive marketing
D) Public relations
E) Sales promotion
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Mass communications affect personal attitudes and behaviour
Q21: In assessing the collective impact of an
Q22: Companies that sell their products to different
Q23: Any discussion about the effectiveness of mass
Q24: Advertising's ability to dramatize a company and
Q26: In the process of buying a new
Q27: Formulating the communications to achieve the desired
Q28: A well-chosen celebrity can draw attention to
Q29: The "pervasiveness of advertising permits the seller
Q30: In communicating, selective attention, selective distortion, and