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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    A Well-Chosen Celebrity Can Draw Attention to a Product or Brand
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A Well-Chosen Celebrity Can Draw Attention to a Product or Brand

Question 28

Question 28

Multiple Choice

A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's


A) status.
B) looks.
C) credibility.
D) relevancy.
E) "fit".

Correct Answer:

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