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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Any Discussion About the Effectiveness of Mass Communication Has to Take
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Any Discussion About the Effectiveness of Mass Communication Has to Take

Question 23

Question 23

Multiple Choice

Any discussion about the effectiveness of mass communication has to take into account the dramatic changes that have ________ the effectiveness of the mass media.


A) expanded
B) supplemented
C) fragmented
D) eroded
E) increased

Correct Answer:

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