Multiple Choice
Creative strategies are how marketers translate their messages into a specific communication. Creative strategies can be broadly classified as involving either informational or ________ appeals.
A) point-of-purchase
B) transformational
C) branded entertainment
D) advertorials
E) individualization
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Word about bad companies travels fast; word
Q5: The marketing communications mix consists of six
Q6: Communicators use _ appeals such as fear,
Q7: An effectively trained company sales force can
Q8: Image is a set of beliefs, ideas,
Q10: Establishing a product category, such as electric
Q11: The "learn-do-feel" model of consumer response models
Q12: Two-sided messages are more effective with audiences
Q13: List the eight steps necessary in developing
Q14: Marketing communications are the means by which