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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
  5. Question
    The "Learn-Do-Feel" Model of Consumer Response Models Is Relevant When
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The "Learn-Do-Feel" Model of Consumer Response Models Is Relevant When

Question 11

Question 11

True/False

The "learn-do-feel" model of consumer response models is relevant when the audience has low involvement and perceives little differentiation within the product category.

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