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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
  5. Question
    Communicators Use ________ Appeals Such as Fear, Guilt, and Shame
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Communicators Use ________ Appeals Such as Fear, Guilt, and Shame

Question 6

Question 6

Multiple Choice

Communicators use ________ appeals such as fear, guilt, and shame to get people to do things or stop doing things.


A) attractive
B) scary
C) destructive
D) emotional
E) negative

Correct Answer:

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