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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Image Is a Set of Beliefs, Ideas, and Impressions a Person
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Image Is a Set of Beliefs, Ideas, and Impressions a Person

Question 8

Question 8

True/False

Image is a set of beliefs, ideas, and impressions a person holds regarding an object. Images are "sticky"; they persist long after the organization has changed.

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