Multiple Choice
In assessing the collective impact of an IMC program, the overriding goal is to create the most effective and efficient communications program possible. Six criteria can be used to help determine whether communications are truly integrated. Which of the following is the extent to which common associations are reinforced across communication options?
A) contribution
B) complementarily
C) coverage
D) versatility
E) commonality
Correct Answer:
Verified
Correct Answer:
Verified
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