Solved

Which of the Following Sources of a Spokesperson's Credibility Describes

Question 37

Multiple Choice

Which of the following sources of a spokesperson's credibility describes his or her attractiveness?

A) expertise
B) likability
C) trustworthiness
D) integrity
E) experience

Related Questions

Q32: Marketing communications activities must be integrated to

Q33: Advertising can be used to build up

Q34: If a consumer has an equally strong,

Q35: According to the macromodel of communication, the

Q36: _ channels consist of company salespeople contacting

Q38: We find that 80 percent of the

Q39: In assessing the collective impact of an

Q40: The influence of mass media on public

Q41: There are eight steps in developing effective

Q42: Marketing communication activities contribute to brand equity