If a Consumer Has an Equally Strong, Favourable, and Unique

Multiple Choice

If a consumer has an equally strong, favourable, and unique brand association with Subaru with the concepts "outdoors," "active," and rugged" because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year, the impact in terms of brand equity should be

A) confusing.
B) identical.
C) long lasting.
D) heightened.
E) inconsistent.