We Find That 80 Percent of the Consumers in the Total

Multiple Choice

We find that 80 percent of the consumers in the total market are aware of brand A, 60 percent have tried it, and only 20 percent who have tried it are satisfied. This indicates that the communications program is effective in creating awareness, but the product fails to meet consumer

A) purchase intent.
B) interests.
C) expectations.
D) effect on complementary products.
E) awareness.