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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    In Launching a New Product, the Advertiser Has to Choose
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In Launching a New Product, the Advertiser Has to Choose

Question 94

Question 94

Multiple Choice

In launching a new product, the advertiser has to choose among continuity, concentration, flighting, and ________ for media timing.


A) reflective
B) pulsing
C) running
D) continuous
E) periodic

Correct Answer:

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