Multiple Choice
A company has to decide on how to allocate its advertising budget over space as well as over time. A company makes "spot buys" when it buys TV time in just a few markets or in regional editions of magazines. These markets are called
A) areas of dominant influence.
B) national hot spots.
C) trading areas.
D) regional influencers.
E) local catchment areas.
Correct Answer:
Verified
Correct Answer:
Verified
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