The Ad Agency You Are Working with Cites Studies That

Multiple Choice

The ad agency you are working with cites studies that show that consumers wait until the last minute to make buying decisions and in fact, one study suggested that over 70 percent of all buying decisions are made in the store. The ad agency is urging you to approve the creation of ________ to capitalize on these spontaneous buying decisions.

A) print material
B) flyers
C) point-of-purchase material
D) coupons
E) place advertising