Multiple Choice
Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?
A) radio
B) television
C) newspapers
D) magazines
E) billboards
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q98: How could a corporation like IBM best
Q99: The ad agency you are working with
Q100: A decade ago, the advertising-to-sales promotion ratio
Q101: One of the advantages of television is
Q102: An advertising goal (or objective) is a
Q104: Public relations involves a variety of programs
Q105: _ expresses the rate at which new
Q106: As a media buyer for a fast
Q107: Marketers pay fees so that their products
Q108: One of the five specific factors that