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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    How Could a Corporation Like IBM Best Measure the Effectiveness
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How Could a Corporation Like IBM Best Measure the Effectiveness

Question 98

Question 98

Essay

How could a corporation like IBM best measure the effectiveness of their MPR campaign?

Correct Answer:

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The best measure is any change...

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