Multiple Choice
The term "concentration" when used in the context of advertising means that the advertiser will
A) spend all of the advertising dollars across a specific time period.
B) not spend all of the advertising dollars in a single period.
C) run all the ads for the product within a specific period of time.
D) run heavy advertising day and night for a short period of time.
E) spend all of the advertising dollars in a single period.
Correct Answer:
Verified
Correct Answer:
Verified
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