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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Advertising Objectives Can Be Classified According to Whether Their Aim
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Advertising Objectives Can Be Classified According to Whether Their Aim

Question 139

Question 139

Multiple Choice

Advertising objectives can be classified according to whether their aim is to inform, persuade, remind, or


A) reinforce.
B) purchase.
C) introduce.
D) create interest.
E) create demand.

Correct Answer:

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