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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    One of the Five Specific Factors That Must Be Considered
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One of the Five Specific Factors That Must Be Considered

Question 108

Question 108

True/False

One of the five specific factors that must be considered when setting an advertising budget is the amount of money available from top management.

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