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  3. Study Set
    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    In Deciding to Use a Particular Type of Consumer Promotional
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In Deciding to Use a Particular Type of Consumer Promotional

Question 118

Question 118

Essay

In deciding to use a particular type of consumer promotional incentive, marketers have several factors to consider. List these factors and briefly explain them.

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First,the marketer must determine the si...

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