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    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Communication-Effect Research Seeks to Determine Whether an Ad Is Communicating
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Communication-Effect Research Seeks to Determine Whether an Ad Is Communicating

Question 112

Question 112

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Communication-effect research seeks to determine whether an ad is communicating effectively.

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