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  3. Study Set
    Marketing Management Study Set 2
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Seeks to Determine Whether an Ad Is Communicating Effectively
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________ Seeks to Determine Whether an Ad Is Communicating Effectively

Question 111

Question 111

Multiple Choice

________ seeks to determine whether an ad is communicating effectively.


A) Marketing research
B) Targeted marketing research
C) Communication-effect research
D) Measurement services
E) Customer feedback

Correct Answer:

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