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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    People Who Know and Communicate with a Great Number of Other
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People Who Know and Communicate with a Great Number of Other

Question 123

Question 123

Multiple Choice

People who know and communicate with a great number of other people are called ________.


A) mavens
B) connectors
C) salesmen
D) buzzers
E) informants

Correct Answer:

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