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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    According to Malcolm Gladwell's Fir Law, "The Law of the Few
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According to Malcolm Gladwell's Fir Law, "The Law of the Few

Question 126

Question 126

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According to Malcolm Gladwell's fir law, "The Law of the Few", two types of people help to spread an idea like an epidemic.

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