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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    The Term "Sales Representative" Covers a Broad Range of Positions
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The Term "Sales Representative" Covers a Broad Range of Positions

Question 36

Question 36

Multiple Choice

The term "sales representative" covers a broad range of positions. We call a sales representative whose expertise is in the solving of a customer's problem a(n)


A) demand creator.
B) order taker.
C) solution vendor.
D) technician.
E) missionary.

Correct Answer:

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