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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Why Does Where the Company's Products Are Sold and to Whom
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Why Does Where the Company's Products Are Sold and to Whom

Question 38

Question 38

Essay

Why does where the company's products are sold and to whom they are sold have implications for the sales force structure? Explain this concept using Motorola and its sales force as an example.

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A company that sells one product line to...

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