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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    The Sales Force Performs a Number of Specific Tasks
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The Sales Force Performs a Number of Specific Tasks

Question 19

Question 19

Multiple Choice

The sales force performs a number of specific tasks. ________ is conducting market research and doing intelligence work.


A) Information gathering
B) Communicating
C) Prospecting
D) Servicing
E) Targeting

Correct Answer:

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