Multiple Choice
Once the target market is defined, the marketer needs to obtain specific names. The company's best prospects are customers who have bought in the past. Additional names can be obtained by purchasing a list of names. The better lists include overlays of ________ and ________ information
A) demographic/attitudes
B) opinions/interests
C) financial/buying groups
D) demographic/financial
E) Demographic/psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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