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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    The Most Important Source of Information About Reps Is Sales
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The Most Important Source of Information About Reps Is Sales

Question 17

Question 17

Multiple Choice

The most important source of information about reps is sales reports. Sales reports are divided between activity plans and


A) write-ups of activity results.
B) written objectives.
C) call reports.
D) activity reports.
E) daily plans of action.

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