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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    One of the Important Guidelines for Conducting an E-Mail Campaign
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One of the Important Guidelines for Conducting an E-Mail Campaign

Question 16

Question 16

True/False

One of the important guidelines for conducting an e-mail campaign is to give the customer a reason to respond.

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