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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    Today Many Companies Are Not Trying to Seek an Immediate
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Today Many Companies Are Not Trying to Seek an Immediate

Question 137

Question 137

Multiple Choice

Today many companies are not trying to seek an immediate sale, but rather to build a ________ supplier-customer relationship.


A) transactional
B) mutually beneficial
C) potential
D) short-term
E) long-term

Correct Answer:

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