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    Business
  3. Study Set
    Marketing Management Study Set 2
  4. Exam
    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    When a Relationship Management Program Is Properly Implemented, the Organization
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When a Relationship Management Program Is Properly Implemented, the Organization

Question 2

Question 2

Multiple Choice

When a relationship management program is properly implemented, the organization will begin to focus as much on managing its customers as on managing its


A) brands.
B) personnel.
C) finances.
D) markets.
E) products.

Correct Answer:

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