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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    Interactive Marketing Offers Many Unique Benefits to the Direct Marketer
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Interactive Marketing Offers Many Unique Benefits to the Direct Marketer

Question 11

Question 11

Essay

Interactive marketing offers many unique benefits to the direct marketer. Explain some of the benefits afforded to marketers of using interactive marketing.

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