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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    One of the Newest Trends Is "Content-Target Advertising" Which Links
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One of the Newest Trends Is "Content-Target Advertising" Which Links

Question 9

Question 9

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One of the newest trends is "content-target advertising" which links ads to keyword searches by consumers.

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