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  3. Study Set
    Marketing Management Study Set 2
  4. Exam
    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    A Direct Mail Campaign That Has an Order-Response Rate of ________
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A Direct Mail Campaign That Has an Order-Response Rate of ________

Question 102

Question 102

Multiple Choice

A direct mail campaign that has an order-response rate of ________ is considered a success.


A) 15 percent
B) 2 percent
C) 5 percent
D) 10 percent
E) 3 percent

Correct Answer:

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