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    Marketing Management Study Set 2
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    To Attract Top-Quality Sales Reps, a Company Has to Develop
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To Attract Top-Quality Sales Reps, a Company Has to Develop

Question 30

Question 30

Essay

To attract top-quality sales reps, a company has to develop an attractive compensation package. What four components of sales force compensation would you expect an offer from your new employer to include?

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A fixed amount,a var...

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